Canal houses reflected in an Amsterdam canal at golden hour

Amsterdam, shop by shop

The independent Amsterdam guide, shop by shop.

We walk into every shop ourselves. No chains, no franchises, no sponsored placements — just the people who own the door they open every morning.

See all 16 Jordaan shops

Why this guide exists

Amsterdam is still full of shops with an owner behind the counter.

Most city guides read like they were written from a press release. Amstelguide is the opposite: every entry starts with us walking in, talking to whoever owns the place, and deciding for ourselves whether it belongs on the list. We publish neighbourhood by neighbourhood, starting with the Jordaan.

A canal bridge lined with independent shopfronts in the Jordaan

Currently live

Independent Shops of the Jordaan

16 owner-run vintage shops, coffee bars, barbershops and galleries across the Jordaan, Haarlemmerbuurt and Negen Straatjes — a living, walkable guide.

Read the guide →

Follow along

New shops, owner interviews and video portraits go up on Instagram first, before they make it into the guide.

@amstelguide on Instagram